Morrisons to open M Local store at Portishead Marina
By Prue_Reid | Wednesday, January 16, 2013, 16:05
SUPERMARKET Morrisons has announced plans to open a store in Portishead.
Bosses at the retailer have revealed plans to open an M-Local at a unit at Sixty8 The Marina.
The store would be part of the company's new M-Local convenience store and one of only a handful around the country.
No timescale has yet been set for the opening of the new store but it is anticipated it would create around 15 new jobs.
As part of the plans, half of the store would be given over to fresh food with a minimum of 100 lines of fresh fruit and vegetables as well as a strong presence of fresh meat, fish and bakery.
Most of the fresh food will be prepared in larger, nearby Morrisons stores, with supermarket chiefs maintaining their fresh products will be between four and 11 per cent cheaper than other convenience stores.
Features in the new M-Local may include freshly ground coffee, a fresh orange juicer, a hot food to go counter and a salad.
It is also likely that the store will stock some locally produced products.
An application has now been submitted to North Somerset Council to allow the store to sell alcohol between 7am and 11pm seven days a week.
A spokesman for Morrisons said: "It is still very early days.
"We can confirm that a licence application has been submitted and that the proposed store would be an M-Local - our convenience format.
"It is too soon in the process to set an opening date."
Morrisons, which has a store in Clevedon, is the latest in a long line of national food retailers to open in Portishead.
The town's Waitrose store opened in 2005 and Sainsbury's has been granted permission to open a new superstore on land at Serbert Way.
There is already a large Co-operative store at Wyndham Way plus an Iceland supermarket in the High Street.
Lidl opened a store at Harbour Road last year and Tesco is also planning to open an Express store in the redundant Royal Oak pub at West Hill this Spring, despite huge objections from local residents.
The town also has a number of smaller convenience stores such as Costcutters at West Hill and the Whitecott Stores.
Portishead councillor, Reyna Knight, who represents the marina, said: "As a town we are attracting a wide variety of retailers.
"The marina has seen massive redevelopment with thousands of new people moving in and the area needs facilities.
"This new store will hopefully reduce the need for people to get in their cars as it will be on their doorstep."